WCFHBA Announces Partnership with MarketGraphics – Coastal Carolinas, Inc.


The Wilmington – Cape Fear Home Builders Association (WCFHBA) announced a major new home market research initiative today through a direct affiliation with MarketGraphics® Research Group, Inc. out of Brentwood, Tennessee, with the formation of MarketGraphics® – Coastal Carolinas, Inc.

MarketGraphics® – Coastal Carolinas, Inc. will be the one-stop source of new home market research products in a 12-county market that encompasses Georgetown and Horry Counties in South Carolina and Hoke, Harnett, Cumberland, Brunswick, New Hanover, Pender, Onslow, Carteret, Craven, and Pitt Counties in North Carolina.

MarketGraphics® Research Group, Inc. is a nationally recognized leader in the new home market research industry and is one of the largest privately-owned research companies of its kind in the United States. For more than 25 years they have provided fresh, updated market data and new home market research information for builders, developers, banks, city and county governments, utility companies and many more industries.  They track and forecast the market conditions to determine if the industry is under-building or over-building in a given area and price-point.

Each quarter a team of field auditors from MarketGraphics® – Coastal Carolinas, Inc. will be driving the streets of every platted new-home subdivision in the 12-county market inspecting every home site and compiling the most accurate market data in the industry. The raw data will then be processed, analyzed, and compiled into a final report which will provide the basis for the market’s forecasting demands. Additional market factors such as over-building/under-building, permit trends, economic conditions, the existing home market, and the apartment market will also be captured and factored into the forecast.

“We are in our initial startup phase, but I have used the MarketGraphics® products before in another market, and I know firsthand the power of their product. I’m not waiting.  I have already signed up as one of the first initial clients,” said incoming 2014 WCFHBA president Craig Johnson with Herrington Classic Homes.

“Through our partnership with MarketGraphics® Research Group, Inc. we will be able to provide critical market intelligence to our MarketGraphics® – Coastal Carolinas, Inc. client base so they can minimize risk and maximize opportunities for their business by making accurate, informed decisions in the market where they operate. After the effects of the recession this Association saw the immediate need to provide a product that would help our members understand how they could make informed decisions with confidence and never again leave those judgments of where to build and what lots to buy up to chance,” said Donna Girardot, WCFHBA Executive Officer.